Najoie Boutique
102-561 Johnson Street, Victoria
102-561 Johnson Street, Victoria
The name says it all... Najoie... It's unique. “Najoie” was inspired by the story of a girl her and travels through Morocco, Egypt and Africa. Najoua is of Arabic origin, but the owner of this Worldly and Canadian eclectic boutique changed the spelling from “joua” to “joie,” adding a French twist to the name as well as adding the same style of French Canadian flair in some of the boutiques designs. Najoie and staff are inspired by nature, culture, and the art of creating.
The adventure of Najoie begins with the material. Items found in the boutique are made from cotton and bamboo to linen and wool. I love that owner Jaiya, believes in healthier practices in the construction and materials of the garments that she sells. Jaiya is such a strong supporter of featuring Canadian companies and designers and working with traditional artisans found in Bali and India. One of the major things that has made me fall head-over-heels for this one-of-a-kind local boutique (other than Jaiya herself) is that I can relate with my very own style. I am totally drawn to the European style with a West Coast twist that oozes out of every corner of this shop.
photo from najoie lines facebook page
'Najoie is all about quality details, healthier fabrics and confident style'.
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